The web (Internet) has created a new set marketplace for buyers and sellers. The post and the telephone were important marketing innovations, but the Internet offers far greater possibilities because it creates the opportunity for businesses to deal with customers they may not have reached before. Furthermore, it is a medium that often arouses a customer's interest, it is capable of closing a sale quickly, conveniently and does so cost-effectively.

Most businesses begin their online existence as a "brochure-ware" site. The focus here is on providing information about the company, their products and services. The idea behind these sites rests on the hope that the information provided will influence customers to do business with them (but requiring the transaction to be conducted through "conventional means").

The next stage of a business online presence would be the introduction of support services and products that allow the customers to interact. An example would be a Tax Calculator on an accountant's web site. Once again, though, the customer has to use "conventional means" in order to transact.

E-commerce sites go one step further. The aim of e-commerce web sites is to enable customers to not only interact, but to purchase goods and services online.

It is important to be aware of the problems currently being experienced with on-line/Internet purchasing. This includes security issues/concerns, methods of payment and customer usability. There are solutions to these problems.

Simple Net has extensive experience in developing, implementing and managing e-commerce projects. Contact us to find out how Simple Net can help your business successfully transact over the Internet.

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