Cross-channel presence now vital for retailers - survey

Fifty per cent of Australians use the internet first before making a physical retail purchase, according to a recent survey.

The December 2007 survey, conducted by the Australian Centre for Retail Studies for Google also found that 25 per cent of consumers felt the internet was their most valued source of information, ahead of sources like television commercials and print catalogues.

Ross McDonald from Google notes an increasing number of retailers are offering consumers the ability to order goods on the internet and then get them shipped to their closest store.

Source: RagTrader

Wednesday, 2 April 2008

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