Fresh Entry in the Daily Deal sector
MELBOURNE, August 4th. It seems like everyday a new daily deal or group buying website is announced but today, local retailer Fresh Fragrances and Cosmetics has launched a unique take on the growing phenomenon with their new website Fresh Daily Deals. Fresh seeks to overcome the failures of other deal retailers by offering a quality high end branded product rather than trying to offload unwanted stock or dead stock. In addition, Fresh Daily Deals offers free shipping and dispatch from the moment you grab the deal.
The underlying concept of FreshDailyDeal.com.au is to offer consumers huge savings on high-end brand name products, without the secret trapping of shipping charges. “What sets the Fresh Daily Deal apart is that we are offering highly sought after, newly released products from reputable beauty brands such as Lancome, Estee Lauder, Clinique, Chanel, at the guaranteed lowest price and we are going to ship to their doors for FREE, every time”, says marketing manager Rita. “Group and deal websites typically rely on shipping charges to supplement the reduced cost of the product but Fresh is offering genuine discounts, and providing free worldwide shipping within 3-7 working days”. Not to mention, Fresh doesn’t rely on a minimum number of buyers. “Customers can still secure the deal if only two people buy the product. The deal is live from midnight each night and we are shipping as soon as you checkout with the deal so there are no waiting periods either”, Rita explains.
By offering one product a day at such a discounted rate and making the deal available to all, regardless of the number of purchasers, Fresh recognizes that their latest venture is risky. However, marketing manager Rita remains optimistic. “Though each product has a minimal margin, we believe that the benefit to our existing customers and the potential for new customers far outweighs the initial price cut we will have to bear.” The latest initiative from Fresh is all about rewarding the customer. In the end, Fresh hopes the loyalty and interest generated by the Fresh Daily Deal will entice new customers to browse and purchase from their range of over 20,000 products on their core retail website.
Amongst all the fanfare of other launches, daily deals, and advertising campaigns, it is refreshing to see a simple and honest deal in the Daily Deal sector, all backed by a long standing and reputable online beauty retailer. The Fresh Daily Deal website is now live and is updated daily with products. You can visit the Fresh Daily Deal website at http://www.freshdailydeal.com.au.
Thursday, 4 August 2011
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