Slaying Sales With Expired SSL Certificates
Question: What’s the most
effective way to make site visitors flee in terror?
Answer: Forget to renew
your Secure Sockets Layer (SSL) certificate.
If for any
reason your certificate expires, your customer’s browsers may serve up warnings
like this:
Imagine what
goes through the mind of a novice or security-concious Web user when presented
with warnings like:
- “Safari
can’t verify the identity of the website”
- “This
connection is untrusted”
- “This
is probably not the site you are looking for!”
- “There
is a problem with this website’s security certificate”
Not to
mention calls to action like “Get me out of here!” and “Back to safety.” The
suggestion that a site is not safe to visit could even mean the customer never returns to your
website.
Think
this couldn’t happen to you?
Think again,
even Google
and Yahoo have
slipped up. Sometimes the renewal is missed because the person who set up the
certificate moves on from the company, and there is no process in place for the
successor to be notified when it’s time to update, and no one bothers to check
up on it. Other times it’s just negligence.
Simple Net will always remind you and give you 30 days notice - But even with this it is important that within your business you follow up and make sure it is renewed with us.
Source: GetElastic
Wednesday, 23 June 2010
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