Online Retail Sites See Traffic Surge in December
In Australia, Online Retail Sites See Traffic Surge in December
Apple.com Worldwide Sites Ranks as Top Retail Destination in Australia, Followed by Amazon and Coles Group
Sydney, Australia, January 27, 2010 –
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,
today released a study on traffic to top Retail sites in Australia
during the 2009 holiday season. The study found that three out of five
Australians online visited a Retail site in December, as traffic to the
category reached its highest volume of the year with more than 8
million visitors during the month.
“December continues to be
the heaviest month for visitation to retail sites as the holiday
shopping season reaches its pinnacle,” said Will Hodgman, comScore
executive vice president for the Asia-Pacific region. “The online
channel is an increasingly important component of retailers’ holiday
strategies with a growing number of consumers turning to the Web for
comparison shopping and purchasing convenience.”
Holiday Shopping Fuels Traffic Growth at Largest Online Retailers
More
than 8 million Australians visited a Retail site in December 2009,
representing a 3-percent increase versus year ago. The category was led
by Apple.com Worldwide Sites with more than 3 million visitors, a
63-percent increase, fueled by continued growth at the Apple Store site
which was visited by more than 1 million Australians. Amazon Sites
followed as the second most visited retail destination with 2.5 million
visitors, up 28 percent from the previous year. Coles Group Ltd., which
includes Kmart.com.au, Target.com.au and Coles.com.au among other
sites, ranked third with 1.3 million visitors (up 30 percent), followed
by Woolworths Limited with 1.2 million visitors (up 48 percent).
Top 10 Retail Sites in Australia Based on Unique Visitors
December 2009 vs. December 2008
Total Australia Internet Audience – Age 15+, Home & Work Locations* Source: comScore World Metrix
|
|
Total Unique Visitors (000)
|
Dec-2008
|
Dec-2009
|
% Change
|
Total Internet : Total Audience
|
11,696
|
13,040
|
11
|
Retail
|
7,920
|
8,123
|
3
|
Apple.com Worldwide Sites
|
1,873
|
3,050
|
63
|
Amazon Sites
|
1,994
|
2,544
|
28
|
Coles Group Ltd
|
1,005
|
1,304
|
30
|
Woolworths Limited
|
817
|
1,210
|
48
|
Shopping.com Sites
|
971
|
1,036
|
7
|
GETPRICE.COM.AU
|
381
|
652
|
71
|
MYSHOPPING.COM.AU
|
281
|
475
|
69
|
DEALSDIRECT.COM.AU
|
457
|
452
|
-1
|
Dell
|
284
|
448
|
58
|
AmericanGreetings Property
|
445
|
443
|
0
|
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10 Retail Subcategories
Computer
Hardware ranked as the most-visited Retail subcategory in December with
nearly 4 million visitors led by traffic to Apple sites. Comparison
Shopping sites followed with 2.7 million visitors, up 16 percent from
the previous year, as Web users sought product information and holiday
deals. Shopping.com Sites led the Comparison Shopping category in
visitation, with significant growth experienced at both GetPrice.com.au
and MyShopping.com.au. Other subcategories to see substantial increases
in visitation included Computer Software (up 46 percent), Apparel (up
41 percent), Department Stores (up 30 percent) and Consumer Electronics
(up 28 percent).
Top 10 Retail Subcategories in Australia Based on Unique Visitors
December 2009 vs. December 2008
Total Australia Internet Audience – Age 15+, Home & Work Locations* Source: comScore World Metrix
|
|
Total Unique Visitors (000)
|
Dec-2008
|
Dec-2009
|
% Change
|
Retail
|
7,920
|
8,123
|
3
|
Computer Hardware
|
4,384
|
3,926
|
-10
|
Comparison Shopping
|
2,305
|
2,665
|
16
|
Computer Software
|
1,100
|
1,604
|
46
|
Apparel
|
1,064
|
1,500
|
41
|
Department Stores
|
1,090
|
1,411
|
30
|
Consumer Electronics
|
1,088
|
1,394
|
28
|
Tickets
|
974
|
862
|
-11
|
Flowers/Gifts/Greetings
|
759
|
766
|
1
|
Sports/Outdoor
|
609
|
736
|
21
|
Retail - Food
|
438
|
582
|
33
|
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
SOURCE: Comscore.com
Friday, 5 February 2010
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