US online giant OverStock opens up to Australia

US-based online retailer Overstock.com says it has opened its site to consumers in Australia, Singapore and Hong Kong.

That takes to 37 the total number of countries to which the vendor will ship internatioally.

Overstock.com offers some 600,000 lines of discounted merchandise, which will now all be priced in Australian dollars for Australian shoppers.

"International markets are underserved by online retail," said Patrick Byrne, Overstock.com chairman and CEO. "With the weakness of the dollar the
time has never been better for international customers to buy bargain American goods, creating a great opportunity for us."

The site geolocates international visitors and displays pricing in their local currency, automatically adjusted to daily fluctuations in exchange rates. Overstock.com launched its international service in August 2008, and International shoppers can conveniently find quality brand-name items in 10 major categories. Since its go-international announcement in May 2008, Overstock.com has seen a substantial increase in international traffic on site and international sales.


"With the high interest and volume of international customers visiting our site, we want to continue to give them an opportunity to take advantage of the benefits of shopping Overstock.com," added Byrne. "We plan to continue our expansion into other countries as we roll this business forward over the next several years."

Source: eTailToday

Tuesday, 23 June 2009

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