E-Mail Marketing Still Very Effective...

This low cost medium, keeps it popular with marketers.

E-mail marketing metrics have stayed largely steady during the past couple of years, according to data released in January 2009.
The report said deliverability rates were almost exactly the same in Q3 2008 as they were in Q3 2006. Open rates and click-through rates dipped during the same period, but only slightly.

Results showed that e-mail drove an average of $0.14 in revenues per delivered message, so e-mail still gets results.

Jeffrey Grau, senior analyst at eMarketer, said marketers should not let e-mail’s low cost and high ROI lull them into complacency. “Those who employ segmentation and personalization techniques to make their e-mails more relevant have the opportunity to significantly increase their response rates,” he said.

E-mail remains a staple of nearly every digital marketing campaign, although its low cost puts it behind other tactics in terms of spending. eMarketer estimates spending on e-mail will rise to $488 million in 2009, up from $472 million in 2008.

Source:  emarketer.com

 

Rachael Milne, Business Development Manager at Simple Net comments:

Email marketing, done correctly is highly engaging and incredibly effective.  A client would respond better to a telemarketing cold call if they had received a relevant email from the company first.  Where people go wrong is spamming databases of unqualified contacts and "hoping something will stick".

There is lots of software to assist with eMail marketing campaigns, but if you get the basis's right, you can make you campaigns highly effective:

1 - Professional - Is your email consistent with your corporate image? Check for spelling mistakes (basic but it happens)
2 - Frequent - Not every day but the 4th Friday of the Month could be a good idea.
3 - Relevant - build multiple lists to send specific relevant eNews to your target audience - they'll be more likely to open it!

Simple Net's eNews allows you to send unlimited email campaigns up to a specific number of email addresses.  That helps to keep the cost down (most software companies will charge you per email address!)

We design and build you a template that links back to your website and delivers a consistent message.  You can build multiple email lists and you get the statistics about how many times your email was opened.  This is a fantastic way to track return on investment (ROI). It also includes the legally required "unsubscribe" option.

If you would like to trial Simple Net's eNews, free of charge, for 14 days, please contact me:  Rachael Milne 03 9445 0308 - rachael@simplenet.com.au

Friday, 20 February 2009

 

[Return to Latest News]