The next generation of web tools to test
Businesses
in Australia
are using Web 2.0 to give their clients a richer internet experience. Web 2.0
allows greater interactivity and provides the pathways for more clients and
more client referrals. Web 2.0 and social networking tools have excited
consumers. The tools are free to download and are easy to install. Tagging can
link related websites and mash-ups can aggregate different web resources. Other
tools that extend market reach include blogs and podcasts. Some small business
owners, keen to reach the youth market, make use of MySpace or FaceBook to make
contact. Some business owners have been disappointed with viral marketing.
The Australian Financial Review
Thursday, 27 September 2007
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