The next generation of web tools to test

Businesses in Australia are using Web 2.0 to give their clients a richer internet experience. Web 2.0 allows greater interactivity and provides the pathways for more clients and more client referrals. Web 2.0 and social networking tools have excited consumers. The tools are free to download and are easy to install. Tagging can link related websites and mash-ups can aggregate different web resources. Other tools that extend market reach include blogs and podcasts. Some small business owners, keen to reach the youth market, make use of MySpace or FaceBook to make contact. Some business owners have been disappointed with viral marketing.

The Australian Financial Review

Thursday, 27 September 2007

 

[Return to Latest News]