Expert advises on wider world of web

Retailers are not utilising the internet to its full capabilities. This despite indications that half of all retail purchases will be conducted via the web by 2012. According to Deloitte principal, Kasey Lobaugh, an increasing number of people are not only shopping online, but are also browsing retailers' web sites before deciding where to make an in-store purchase. Lobaugh is in Australia in May 2008 to advise retailers on how to drive sales using the internet as a strategic channel.

Source: The Age

Monday, 12 May 2008

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